Betsson just spent €64.5 million to deepen its presence in Canada’s iGaming market.
The acquisition of Rhino Entertainment’s Canadian B2C business is where Betsson gains scale in a market where it already operates through Betsafe in Ontario.
Betsson gets seven casino brands, Canadian licences and operations, an established local team, and Rhino’s front-end and middleware technology. Seems like enough, but Betsson can actually license that technology to B2B partners and create another revenue stream.
The brands include:
- Casino Days
- Lucky Spins
- Big Boost
- Buusti Kasino
- Big Baazi
- Big Lucky
- Regal Rush
But the interesting thing is tied to Alberta. The province opened its regulated iGaming market on July 13. Betsson already operates Betsafe in Ontario, while Rhino brings Casino Days and more Canadian experience into the group.
One important detail, though. The Rhino deal does not automatically hand Betsson an Alberta licence. Betsson still needs AGLC approval and a commercial agreement with the Alberta iGaming Corporation. The company has not confirmed which brands it could launch there.
Our bet would be on Casino Days.
It already has Canadian recognition and regulated-market experience in Ontario. Betsafe is another obvious option. The remaining Rhino brands give Betsson room to segment its audience rather than forcing everything under one name.
And the technology may prove just as valuable as the brands. Betsson can use Rhino’s infrastructure internally and license it to B2B partners. That means more scale, more control and another source of revenue.
So yes, Betsson bought the brands, people and technology that could get it into Alberta.